658.827<br/>SEN<br/><br/>
10072<br/><br/>
Sengupta, Subroto <br/><br/>
BRAND POSITIONING 
/ STRATEGIES FOR COMPETITIVE ADVANTAGE 
. – NEW DELHI :  TATA MCGRAW-HILL PUBLISHING COMPANY LTD..
<br/><br/>299 p. 
<br/><br/>ISBN 0-07-460368-X .
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN