658.827MAT 10051 Mathur, U.C. Product and brand management / U,C, Mathur . – New Delhi : Excel Books, 2007. xvii, 534 p. ISBN 81-7446-549-9 : Rs. 325/ -. Subjects--Topical Terms: BRAND MANAGEMENTPRODUCT MANAGENT Dewey Class. No.: 658.827 / MAT