658.8<br/>PAN<br/><br/>
1004416771<br/><br/>
Panda, Tapan K. <br/><br/>
Marketing management  : text and cases 
/ Tapan K. Panda 
. – 2nd ed 
. – New Delhi :  Excel Books, 2007.
<br/><br/>xvii, 757 p. 
<br/><br/>ISBN 81-7446-548-0  : Rs. 350/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN