658.8<br/>MCD<br/><br/>
9866<br/><br/>
Mcdonald, Malcolm <br/><br/>
Marketing plans for service businesses  : a complete guide 
/ Malcolm McDonald and Adrian Payne 
. – New Delhi :  Elsevier, 2007.
<br/><br/>xiv, 401 p. 
<br/><br/>ISBN 978-81-312-1106-9  : Rs. 395/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD