658.8342
CON

9647

Consumer Behavior: Building Marketing Strategy

Consumer behavior : building marketing strategy / Del I. Hawkins [et al] . – 9th ed . – New Delhi : Tata McGraw-Hill, 2007.

xxv, 867 p.

ISBN 978-0-07-060086-7 : Rs. 418.50/ -.


CONSUMER BEHAVIOR

658.8342 / CON