658.8342
CON
9647
Consumer Behavior: Building Marketing Strategy
Consumer behavior : building marketing strategy
/ Del I. Hawkins [et al]
. – 9th ed
. – New Delhi : Tata McGraw-Hill, 2007.
xxv, 867 p.
ISBN 978-0-07-060086-7 : Rs. 418.50/ -.
CONSUMER BEHAVIOR
658.8342 / CON