659.1<br/>BEL<br/><br/>
9643<br/><br/>
Belch , George E. <br/><br/>
Advertising and promotion  : an integrated marketing communications perspective 
/ George E. Belch & Michael A. Belch 
. – 6th ed 
. – New Delhi :  Tata McGraw-Hill, 2007.
<br/><br/>various pagings 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>ISBN 978-0-07-058194-4  : Rs. 387/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL