658.5752<br/>URB<br/><br/>
9523<br/><br/>
Urban, Glen L. <br/><br/>
Design and marketing of new products 
/ Glen L. Urban and John R. Hauser 
. – New Jersey :  Prentice-Hall, 1980.
<br/><br/>xix, 618 p. 
<br/><br/>ISBN 0-13-201269-3 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.5752  / URB