658.8342WOO 9277 Woodside, Arch G. Market-driven thinking : achieving contextual intelligence / Arch G. Woodside . – New Delhi : Elsevier, 2006. xx, 303 p. ISBN 978-81-312-0671-3 : Rs. 395/ -. Subjects--Topical Terms: MARKETING- PSYCHOLOGICAL ASPECTS Dewey Class. No.: 658.8342 / WOO