658.8342<br/>EMO<br/><br/>
9228<br/><br/>
Emotion Marketing: Concepts and Cases <br/><br/>
Emotion marketing  : concepts and cases 
/ Edited by K. Sangeetha 
. – Hyderabad :  The ICFAI University Press, 2006.
<br/><br/>viii, 245,[6] p. 
<br/><br/>ISBN 81-314-0518-4  : Rs. 425/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EMO