658.8<br/>TRO<br/><br/>
8741<br/><br/>
Trout, Jack <br/><br/>
Differentiate or die  : survival in our era of killer competition 
/ Jack Trout with Steve Rivkin 
. – Chennai :  EastWest Books, 2004.
<br/><br/>x, 236 p. 
<br/><br/>ISBN 81-86852-91-3  : Rs. 250/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / TRO