659.1<br/>ADVC<br/><br/>
8472<br/><br/>
Advertising: Concepts and Cases <br/><br/>
Advertising  : concepts and cases 
/ Edited by V. Parthasarathy 
. – Hyderabad :  The ICFAI University, 2004.
<br/><br/>viii, 169, A11 p. 
<br/><br/>ISBN 81-7881-243-6  : Rs. 350/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADVC