658.800954NEE 8360105288361 Neelamegham, S. Marketing in India : cases and readings / S. Neelamegham . – 3rd rev. ed . – New Delhi : Vikas, 2005. xix, 506 p. ISBN 81-259-0946-X : Rs. 275/ -. Subjects--Topical Terms: MARKETING - INDIA Dewey Class. No.: 658.800954 / NEE