658.827<br/>MOO<br/><br/>
835639908357<br/><br/>
Moorthi, Y.L.R. <br/><br/>
Brand management  : the Indian context 
/ Y.L.R. Moorthi 
. – New Delhi :  Vikas, 2004.
<br/><br/>xi, 171 p. 
<br/><br/>ISBN 81-259-1427-7  : Rs. 150/-.
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO