658.83<br/>AAK<br/><br/>
771216760<br/><br/>
Aaker, David A. <br/><br/>
Marketing research 
/ David A. Aaker, V. Kumar, George S. Day 
. – 9th ed 
. – New York :  John Wiley, 2003.
<br/><br/>xvi, 749 p. 
<br/><br/>ISBN 9971-51-389-7 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK