381.33<br/>REA<br/><br/>
3342<br/><br/>
Readings In Consumer Behavior: Individuals, Groups, And Organizations <br/><br/>
Readings in consumer behavior  : individuals, groups, and organizations 
/ Edited by Melanie Wallendorf and Gerald Zaltman 
. – New York :  John Wiley, 1979.
<br/><br/>xvi, 473 p. 
 - Theories in marketing .
<br/><br/>ISBN 0-471-03021-X .
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>381.33  / REA