658.83BOY 2325 Boyd, Harper W. Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch . – 6th ed . – Delhi : All India Traveller Bookseller, 1988. xv, 836 p. ISBN : Rs. 75/ -. Subjects--Topical Terms: MARKETING RESEARCH Dewey Class. No.: 658.83 / BOY