381.33LOU 2388 Loudon, David L. CONSUMER BEHAVIOR : CONCEPTS & APPLICATIONS . – 3rd ed. . – NEW YORK : MCGRAW-HILL-BOOK COMPANY. xix, 726 p. ISBN 0-07-100562-5 . Subjects--Topical Terms: CONSUMER BEHAVIOR Dewey Class. No.: 381.33 / LOU