659.10954
KUM
188961889718898
Kumar, S. Ramesh
Advertsing, brands and consumer behaviour : the Indian context
/ S. Ramesh Kumar
. – New Delhi : Sage Publications India Pvt Ltd, 2020.
266p.
ISBN 9789353883928 : Rs.475.00.
ADVERTISING & CONSUMER BEHAVIOR
659.10954 / KUM