381.33<br/>KUM<br/><br/>
17482<br/><br/>
Kumar, Dinesh <br/><br/>
Consumer behaviour   : includes online buying trends 

. – New Delhi :  Oxford University, 2015.
<br/><br/>xvi, 706 p.  24 cm. 
<br/><br/> Contents:  1. Overview of consumer behaviour 2. Consumer as an individual 3. Influences of consumer behaviour 4. Modifying consumer behaviour 5. Measuring and analysing consumer behaviour 6. Modren consumer 
<br/><br/>ISBN 9780198095927  : 625.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>381.33  / KUM