658.8<br/>LEE<br/><br/>
174401744117442<br/><br/>
Lee, Nancy R <br/><br/>
Social marketing  : influencing behaviors for good 

. – 4 th ed. 
. – New Delhi :  Sage Publications, 2011.
<br/><br/>xi, 502 p. 
<br/><br/>ISBN 9788132110200 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING<br/>BEHAVIOR MODIFICATION
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEE