659.1<br/>WEL<br/><br/>
16783<br/><br/>
Wells, William <br/><br/>
Advertising  : principles and practice 
/ William Wells, Sandra Moriarty and John Burnett 
. – 7th ed 
. –  Pearson Education.
<br/><br/>xxxi, 590 p. 
<br/><br/>ISBN 9788131714140 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL