658.827<br/>KEL<br/><br/>
16768<br/><br/>
Keller, Kevin Lane <br/><br/>
Strategic brand management 
/ Kevin Lane Keller, M G Parameswaran and Isaac Jacob 
. – 3rd ed 
. – New Delhi :  Pearson, 2011.
<br/><br/>695 p. 
<br/><br/>ISBN 9788131756898 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME<br/>COMMERCE<br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL