381.33<br/>SCH<br/><br/>
16766<br/><br/>
Schiffman, Leon G <br/><br/>
Consumer behavior 
/ Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar 
. – 10th ed 
. – Chennai :  Pearson, 2013.
<br/><br/>xix, 486 p. 
<br/><br/>ISBN 9788131731567 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>381.33  / SCH