658.8<br/>BOW<br/><br/>
16759<br/><br/>
Strategic Marketing <br/><br/>
Strategic marketing  : channel management 
/ Donald J Bowersox and M Bixby Cooper 
. – New Delhi :  McGraw Hill Education, 2007.
<br/><br/>488 p. 
<br/><br/>ISBN 9780070586697 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOW