659.1<br/>SHA<br/><br/>
16756<br/><br/>
Shah, Kruti <br/><br/>
Advertising and promotions  : an IMC perspective 
/ Kruti Shah and Alan D'Souza 
. – New Delhi :  Tata Mc graw Hill, 2009.
<br/><br/>987 p. 
<br/><br/>ISBN 9780070080317 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>COMMERCE<br/>PROMOTION
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA