658.8<br/>SHA<br/><br/>
16396<br/><br/>
Shanker, Ravi <br/><br/>
Services marketing  : the Indian perspective; text and readings 
/ Ravi Shanker 
. – New Delhi :  Excel Books, 2011.
<br/><br/>xvi, 656 p. 
<br/><br/>ISBN 8174462678  : Rs. 370.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA