658.8<br/>APT<br/><br/>
16394<br/><br/>
Apte, Govind <br/><br/>
Services marketing 
/ Govind Apte 
. – New Delhi :  Oxford, 2011.
<br/><br/>xi, 440 p. 
<br/><br/>ISBN 9780195667585  : Rs. 345.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT