658.8<br/>SRI<br/><br/>
16393<br/><br/>
Srinivasan, R <br/><br/>
Services marketing  : the Indian context 
/ R Srinivasan 
. – 3rd ed 
. – New Delhi :  PHI Learning, 2012.
<br/><br/>273 p. 
<br/><br/>ISBN 9788120345607  : Rs. 250.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI