658.8<br/>LOV<br/><br/>
1470814709147101471114712<br/><br/>
Lovelock, Christopher <br/><br/>
Services marketing  : people, technology, strategy 
/ Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee 
. – 7th ed 
. – Delhi :  Pearson, 2010c.
<br/><br/>xx, 637 p. 
<br/><br/>ISBN 978-81-317-5939-4  : Rs. 550.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV