658.802<br/>CRA<br/><br/>
1327713278<br/><br/>
Cravens, David W. <br/><br/>
Strategic marketing 
/ David W. Cravens and Nigel F. Piercy 
. – 8th ed 
. – New Delhi :  Tata McGraw Hill Education, 2006.
<br/><br/>xvii, 726 p. 
<br/><br/>ISBN 978-0-07-068260-3 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA