658.834<br/>EAS<br/><br/>
126461150212647<br/><br/>
East, Robert <br/><br/>
Consumer behaviour; applications in marketing 
/ Robert East, Malcolm Wright and Marc Vanhuele 
. – New Delhi :  Sage, 2009.
<br/><br/>viii, 334 p. 
<br/><br/>ISBN 9788132103158  : Rs. 395.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMERISM<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.834  / EAS