Services marketing : the Indian perspective; text and readings / Ravi Shanker

By: Shanker, Ravi.

Material type: Text

TextPublisher: New Delhi : Excel Books, 2010.Description: xvi, 656 p.ISBN: 8174462678.Subject(s): COMMERCE | MANAGEMENT | MARKETINGDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	658.8 SHA (Browse shelf(Opens below))	Available		11957
TEXT BOOKS	JDBI Learning Resource Center	658.8 SHA (Browse shelf(Opens below))	Available		10053

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Previous	658.8 RUS The Fundamentals of marketing	658.8 SAX Marketing management	658.8 SER Services marketing integrating customer	658.8 SHA Services marketing the Indian perspective; text and readings	658.8 SHA Services marketing the Indian perspective; text and readings	658.8 SHA Service marketing (concepts, practices, & cases from Indian environment)	658.8 SHA Service marketing (concepts, practices, & cases from Indian environment)	Next

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