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Advertisting : principles & practice / William Wells, Sandra Moriarty, John Burnett
By: Wells, William.
Contributor(s): Moriarty, Sandra.
Material type:
TextPublisher: Delhi : Pearson, 2006c.Edition: 7th ed.Description: xxxi, 592 p.ISBN: 9788131714140.Subject(s): COMMERCE | MANAGEMENTDDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 659.1 WEL (Browse shelf(Opens below)) | Available | 11934 | |
| TEXT BOOKS | JDBI Learning Resource Center | 659.1 WEL (Browse shelf(Opens below)) | Available | 10478 |
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| 659.1 SHA Advertising planning and implementation | 659.1 TEL Effective advertising understanding when, how, and why advertising works | 659.1 WEL Advertisting principles & practice | 659.1 WEL Advertisting principles & practice | 659.1 WEL Advertising principles and practice | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context |
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