Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

By: Kelley, Larry D.

Contributor(s): Jugenheimer, Donald W.

Material type: Text

TextPublisher: New Delhi : Prentice - Hall, 2007.Description: vii, 144 p.ISBN: 978-81-203-2529-6.Subject(s): ADVERTISING MANAGEMENTDDC classification: 659.111

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.111 KEL (Browse shelf(Opens below))	Available		10488

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