Brand management / Shweta Johri
By: Johri, Shweta.
Material type: TextPublisher: New Delhi : Galgotia, 2007.Description: 368 p.ISBN: 81-8218-012-0.Subject(s): PRODUCT MANAGEMENTDDC classification: 658.827Item type | Current library | Call number | Status | Date due | Barcode |
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TEXT BOOKS | JDBI Learning Resource Center | 658.827 JOH (Browse shelf(Opens below)) | Available | 9933 |
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658.812 MUK Customer relationship management a strategic approach to marketing | 658.82 STA Promotion advertising, publicity, personal selling, sales promotion | 658.827 CHE Creating powerful brands in consumer, service and industrial markets | 658.827 JOH Brand management | 658.827 KEL Strategic brand management | 658.827 MAT Product and brand management | 658.827 MOO Brand management the Indian context |
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