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Consumer behavior : building marketing strategy / Del I. Hawkins [et al]
By: Consumer Behavior: Building Marketing Strategy.
Contributor(s): Hawkins, Del I.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill, 2007.Edition: 9th ed.Description: xxv, 867 p.ISBN: 978-0-07-060086-7.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.8342 CON (Browse shelf(Opens below)) | Available | 9647 |
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| 658.834 KUL Consumer marketing | 658.834 UND Call of the mall | 658.834 UND Why we buy the science of shopping | 658.8342 CON Consumer behavior building marketing strategy | 658.8342 EMO Emotion marketing concepts and cases | 658.8342 KHA Consumer behaviour and advertising management | 658.8342 KHA Consumer behaviour and advertising management |
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