Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch
By: Boyd, Harper W.
Contributor(s): Westfall, Ralph.
Material type:
TextPublisher: Delhi : All India Traveller Bookseller, 1988.Edition: 6th ed.Description: xv, 836 p.Subject(s): MARKETING RESEARCHDDC classification: 658.83
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.83 BOY (Browse shelf(Opens below)) | Available | 2325 |
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| 658.83 BER C2 Marketing research | 658.83 BER C3 Marketing research | 658.83 BER C4 Marketing research | 658.83 BOY Marketing research text and cases | 658.83 CAS Case studies in marketing research & product management | 658.83 CASE Case studies in marketing (Vol. II) ICMR | 658.83 INT Introduction to marketing research |
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