Advertising management : concepts and cases / Manendra Mohan
By: Mohan, Manendra.
Material type: TextPublisher: New Delhi : Tata McGraw-Hill, 1989.Description: xi, 418 p.ISBN: 978-0-07-451780-2.Subject(s): ADVERTISING MANAGEMENTDDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode |
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TEXT BOOKS | JDBI Learning Resource Center | 659.1 MOH (Browse shelf(Opens below)) | Available | 972 | |
TEXT BOOKS | JDBI Learning Resource Center | 659.1 MOH (Browse shelf(Opens below)) | Available | 13370 | |
TEXT BOOKS | JDBI Learning Resource Center | 659.1 MOH (Browse shelf(Opens below)) | Available | 13371 |
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659.1 MAL Advertising management | 659.1 MOH Advertising management concepts and cases | 659.1 MOH Advertising management concepts and cases | 659.1 MOH Advertising management concepts and cases | 659.1 OGI Ogilvy on advertising | 659.1 OGI Ogilvy on advertising | 659.1 PER Strategic advertising management |
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