Advertising : planning and implementation

Material type: Text

TextPublisher: New Delhi : PHI, 2013.Description: xviii, 478 p.ISBN: 9788120329737.Subject(s): COMMERCE | ADVERTISINGDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 SHA (Browse shelf(Opens below))	Available		17131

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Previous	659.1 ROS Advertising communications & promotion management	659.1 SHA Advertising and promotions an IMC perspective	659.1 SHA Advertising planning & decision making	659.1 SHA Advertising planning and implementation	659.1 TEL Effective advertising understanding when, how, and why advertising works	659.1 WEL Advertisting principles & practice	659.1 WEL Advertisting principles & practice	Next

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