Introduction to marketing (Record no. 9529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199577217 |
| Printed Price | Rs. 395.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | PAL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Palmer, Adrian |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing |
| Sub-title | theory & practice |
| Statement of responsibility | Adrian Palmer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxiii, 551 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 11 | 658.8 PAL | 11245 | 27/09/2024 | 20/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 11 | 658.8 PAL | 11246 | 03/10/2024 | 24/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 11 | 658.8 PAL | 11247 | 28/09/2024 | 24/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 13 | 658.8 PAL | 11495 | 01/10/2024 | 28/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 10 | 658.8 PAL | 11496 | 30/09/2024 | 28/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 17 | 658.8 PAL | 11497 | 28/09/2024 | 25/09/2024 | 01/11/2016 | TEXT BOOKS | |||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 13 | 658.8 PAL | 11498 | 27/09/2024 | 25/09/2024 | 01/11/2016 | TEXT BOOKS | 1 | ||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 15 | 658.8 PAL | 11499 | 30/09/2024 | 25/09/2024 | 01/11/2016 | TEXT BOOKS | 1 |