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Principles of marketing (Record no. 8634)

MARC details
000 -LEADER
fixed length control field	00554nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	In-KoJDB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	81-317-1547-7
Printed Price	Rs. 525/ -
040 ## - CATALOGING SOURCE
Original cataloging agency	JDBI
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Class No.	658.8
Item number	KOTP
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Principles of marketing
Statement of responsibility	Philip Kotler and Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement	12th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
No. of pages	various pagings
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	MARKETING MANAGEMENT
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL)
Author name	Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	TEXT BOOKS

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Total Checkouts	Full call number	Accession No	Date last seen	Date last checked out	Price effective from	Koha item type	Checked out
				JDBI Learning Resource Center	JDBI Learning Resource Center	01/11/2016	33	658.8 KOTP	9704	27/09/2024	20/09/2024	01/11/2016	TEXT BOOKS
				JDBI Learning Resource Center	JDBI Learning Resource Center	01/11/2016	34	658.8 KOTP	16782	12/11/2024	12/11/2024	01/11/2016	TEXT BOOKS	19/11/2024