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Services marketing people, technology, strategy

658.8
LOV

1193511936119371193811939

Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee . – 6th ed . – Delhi : Pearson, 2010c.

xx, 637 p.

ISBN 9788131725979 : Rs. 550.00.

Subjects--Topical Terms:
COMMERCE
MANAGEMENT

Dewey Class. No.: 658.8 / LOV

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