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Product and brand management

658.827
MAT

10051

Mathur, U.C.

Product and brand management / U,C, Mathur . – New Delhi : Excel Books, 2007.

xvii, 534 p.

ISBN 81-7446-549-9 : Rs. 325/ -.

Subjects--Topical Terms:
BRAND MANAGEMENT
PRODUCT MANAGENT

Dewey Class. No.: 658.827 / MAT

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