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Differentiate or die survival in our era of killer competition

658.8
TRO

8741

Trout, Jack

Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin . – Chennai : EastWest Books, 2004.

x, 236 p.

ISBN 81-86852-91-3 : Rs. 250/ -.

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / TRO

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