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Advertising concepts and cases

659.1
ADVC

8472

Advertising: Concepts and Cases

Advertising : concepts and cases / Edited by V. Parthasarathy . – Hyderabad : The ICFAI University, 2004.

viii, 169, A11 p.

ISBN 81-7881-243-6 : Rs. 350/ -.

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 / ADVC

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