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Brand management the Indian context

658.827
MOO

835639908357

Moorthi, Y.L.R.

Brand management : the Indian context / Y.L.R. Moorthi . – New Delhi : Vikas, 2004.

xi, 171 p.

ISBN 81-259-1427-7 : Rs. 150/-.

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 / MOO

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