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Brands, colours, images and the bio-sign influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

660
MAR

17580

Marchev, Plamen Angelov

Brands, colours, images and the bio-sign : influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them / by Plamen Angelov Marchev . – Grin, 2013.

104 p.

ISBN 9783668141896 : 3384.00.

Subjects--Topical Terms:
Food Science and Nutrition
Food Label

Dewey Class. No.: 660 / MAR

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