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Essentials of marketing a marketing strategy planning approach

658.8
PER

17173

Perreault, William D

Essentials of marketing : a marketing strategy planning approach . – New York : Mc Graw Hill, 2012.

xl, 640 p.

ISBN 9780071317023 : 1195.00.

Subjects--Topical Terms:
COMMERCE
MARKETING

Dewey Class. No.: 658.8 / PER

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