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Consumer behavior

381.33
SCH

16766

Schiffman, Leon G

Consumer behavior / Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar . – 10th ed . – Chennai : Pearson, 2013.

xix, 486 p.

ISBN 9788131731567 .

Subjects--Topical Terms:
COMMERCE
CONSUMER BEHAVIOUR

Dewey Class. No.: 381.33 / SCH

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