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Marketing management cases and concepts

658.8
MAR

16757

Marketing Management

Marketing management : cases and concepts / Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain . – Chennai : Macmillan, 2009.

643 p.

ISBN 9780333902752 : Rs. 325.00.

Subjects--Topical Terms:
COMMERCE
MARKETING

Dewey Class. No.: 658.8 / MAR

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